Account strategy and structure
Campaigns, ad groups and match types built so every search meets the most relevant ad and page.
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Google Ads Management
Reach people the moment they search for what you sell. Campaigns built for qualified enquiries, at a cost per lead you can afford.
Google Ads puts you in front of people who are already looking. Done well, it pays for itself within weeks. Done badly, it quietly burns money on the wrong keywords and the wrong clicks.
Our job is simple. Send the right people to a page that converts. Measure every lead. Cut what doesn’t work. No fluff and no flashy dashboards, just leads at a cost that makes sense.
What’s included01 02 03 04 05 06
The work behind the result.
Keyword research and negatives
We target people ready to buy, and block the searches that waste money: free, jobs, DIY, and competitor names you don’t want.
Ad copywriting and A/B testing
Several versions of every ad, tested all the time. Winners stay. The rest get rewritten.
Conversion tracking setup
Forms, calls, WhatsApp clicks and purchases, all tracked properly so every report shows real results.
Landing page recommendations
We tell you exactly what to change on your landing page to convert more. We can build a new one if you need it.
Weekly optimisation
Bids, negatives, ads and audiences, adjusted every week. Your account never sits still.
A good fit
Start with the right expectations.
This is for you if…
- You need leads in the next 30 to 60 days
- Your customers search for what you sell
- You have a website or landing page ready for traffic
- You can handle the enquiries that come in
Not the right fit if…
- You want the cheapest agency around. Good work isn’t cheap
- Your margins can’t support paid advertising
- You want a set number of leads guaranteed in month one
- You don’t want to invest in tracking or landing pages
How it works
A clear way forward.
01
Discover
Learn your business, margins and customers, and what a good lead looks like to you.
Transparency
Know what is happening.
Tools & platforms
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Microsoft Clarity
- CallRail (optional)
Your reporting
- A weekly check-in on spend, leads and cost per lead
- A monthly report on what changed and why
- A live dashboard you can open any time
- Honest commentary, including when something didn’t work
Common questions
Before we begin.
01What’s a typical ad budget to start?
Most clients start with USD 500 to USD 3,000 a month in ad spend. We’ll suggest the right amount for your industry, location and goals.
02Do you manage the ad spend separately?
Yes. Google bills your ad spend straight to your account, so you stay in control. Our management fee is separate and clear.
03How quickly can we see leads?
Search campaigns usually bring leads in the first 1 to 2 weeks. Month one is for learning. Month two is when costs come down.
04Do you set up conversion tracking?
Always. If we can’t measure a lead or sale, we can’t improve it. Tracking goes in before any campaign goes live.
05Can you take over an existing account?
Yes. We audit it first, then tell you honestly whether to restructure or rebuild.
Free consultation
Tell us what you need. We’ll reply within one business day.
- A friendly conversation, not a sales call
- Specific suggestions for your business
- Clear next steps, with or without us