In 2021, social media for business marketing is no longer foreign. With 4.48 billion people across various social media, if your startup business isn’t on social media, then your presence is at the base.
Let’s face it, social media is the new marketplace, a global one at that. However, just as every other forms of marketing, it requires strategic planning, proper execution and time to yield proposed results.
You may belong to the wagon of startup owners who might agree to the relevance of social media, but do not understand how to fully harness the platform for your business goals and growth. This guide is aimed at helping you to understand, get started and acing the process of marketing your startup on social media.
As a playground of almost all demographics, social media present a lot of benefits to startups who can leverage on the large pool of audience, who are in the face of business, potential customers.
Many small business owners still feel that social media marketing is an hell of a ride, and that it is meant for more established firms. Thing is, marketing your business on social media isn’t a walk by the park, but you’ll be shooting yourself in the foot if you think it’s meant for the bigger wolves of walls streets.
Social media provides and opportunity for startups to grow and engage a close circle of audience, create a community of present and prospective customers.
There are many benefits to social media marketing, but the key benefits includes
Leveraging on the amount of people on social media only results to one of the glaring results – awareness.
The catch here is, compared to traditional marketing platforms such as Radio, magazine, TC channels, etc, it cost you little to nothing to spread information’s about your business in a timely manner, effectively and efficiently with the potentials of reaching millions of people within your business district or over the globe depending on your target market.
With more people interacting with your firm interprets to followership and awareness which in turn transform to more clients for your business, and higher conversion rates.
Look at it this way, you got some great awareness on social media, resulting to thousands of followership, it’s easy to redirect those social media followers to your website. This will invariably, improve your inbound traffic, and helps you gain more website authority.
The more active you are on social media, the more people you tend to attract every day. This results in a number of followers for your business whom you can market your products and services to.
So, here is it. You’ve decided to go all in… That means, you need to start with the fundamentals.
Like every successful marketing starts with a good plan, so does social media marketing require a proper digital marketing strategy. A strategic plan before launching out on these social media platforms gives you a good knowledge of how to execute your plan and a expected result.
Some of these tips should help:
A wrong move to make at the start of your social media marketing campaign is guessing where your target audience spend their time.
For instance, if you’re targeting Gen Z, you may decide to focus your attention on Tiktok and Instagram, however, statistically, you should also consider Facebook with which as nearly a quarter of their users between 18-24.
So, the major thing here is to get to the statistics before choosing. Know your audience, and know how they spend their time, and what they they engage with.
Understand the demographics in accordance to your SMART goals and objectives. You can use different channels for differ goals, Facebook for traffic, and lead generation and perhaps, Twitter for customer relations and services.
Just as aforementioned, to better target and meet your goals, you need to know and understand who your target audience are.
As a startup, you can start by checking into every objective, and analyzing who are most likely to use your products. Understanding that will help you know their pocket power, spending behavior and how they use their time on the internet.
Once you understand this, you can expand your reach through various media, it’s easier to reach out to them through social media ads since you already have their demographics.
Most start-ups that went on to become great firm had to build a solid relationship with their customers. Social media allows you to connect directly with your prospective clients.
Quite a number of people use social media to research brands. If you have a good relationship with your followers, your business will be easily found.
Someone once told me, “Never do a job a robot can do effectively...” and I quite agree.
Considering the task around social media marketing is time consuming, you may need to learn how to use automations tools such as Buffer to schedule post on various social media channels your business exist.
You can schedule post for up to a week long, and all you have to do is answers to queries and questions posed by your followers. That way, you still time to spend on other things apart from social media marketing.
Another way to market your brand on social media is humping on social media challenges or trends. You probably have to create content relating to the trend, or just talk about it. The more you can resonate with trends, the easier it is for users to get acquainted to you.
Social media marketing is the goldmine of marketing at the moment, and we might not see the end of it. So, what better time to get your business on social media than now.
Best of lucks out there!!!
With years of renowned Digital Marketing experience as a Brand and Coperate Media Consultant, Solomon has worked with SMEs, Startups and Big firms alike to help with strategic advise and increase in the compettitive race of brand awareness, exposure, online visibility, search engine optimization and domain authority. He employs his renowned editorial skill of writing quality and informative contents to help business and customers stay informed, safer, smarter and most importantly, healthier.